I simplify complex product stories so they speak to the right audience—and bring the strategy to life through hands-on execution.
Explore the work ↗I’m a marketing leader with experience across the marketing organization. I’ve written SDR sequences, conceived and produced lead-generating events, analyzed growth marketing data, and contributed to web strategy.
My strength is simplifying complex product stories for the people who need to hear them. These selected Procore projects show how I take that strategy into execution—from positioning and scripts to voiceover, finished video, and executive presentations.
Start with the connected platform story ↗Six perspectives on making product value concrete.
Open a case study for the approach, evidence, and writing.
An end-to-end story connecting owners, contractors, and trade partners through the decisions that move a project forward.
Script, voiceover, editing & productionAn Agent Builder demo created in 24 hours for an executive board audience, from script through finished video.
Script, voiceover, editing & productionOne positioning statement, three messaging pillars, and a structure teams can build from.
Positioning & messaging architectureA keynote that moves from everyday jobsite friction to practical demonstrations and adoption.
Keynote direction · 14 demos · live productionA day in the life of an owner preparing for a leadership meeting. Script and supplied video.
Script, voiceover, editing & productionA segment-specific platform story supporting sales and web teams during Procore’s FedRAMP marketplace effort.
End-to-end script writingThe Helix case also covers my booth-loop and live production work. The keynote script is available in this collection; the separate booth-loop video is not included.
Selected source excerpts, with page references.
Line breaks and spacing normalized for readability.
The supplied Owners Hubs video sits alongside the portfolio-management script. Consider the sequence: establish a role, introduce a decision, surface a risk, and make the next action visible.
720p playback copy from the original video. Script, recorded voiceover, editing, and production by Luane Reyeros. This is demonstration content; scenario values are not measured customer results.
INNOVATION SUMMIT OWNERS HUBS PLATFORM · SUPPLIED VIDEO
Effective product storytelling starts with a writing discipline: understand the person, show the workflow, and make the value clear. These samples show how I connect technical capabilities to the daily realities of the people using them.
The owners and public-sector stories emphasize different priorities. I would bring that same audience awareness to employees, supervisors, HR, and operations leaders.
The platform demo links a problem to a decision. I use that same concrete approach to explain what happens next in a frontline workflow.
The message house connects positioning to supporting themes. That structure can support consistent product content, sales stories, and executive communication.
These Procore work samples are provided for individual review only. Please do not copy, download, forward, publish, or redistribute the materials.
All featured work was created at Procore. Project credits describe my contribution alongside product, design, executive, customer, and production collaborators. Demonstration data and historical product statements are presented in their original project context.